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Design Wagon

Design Wagon is a multidisciplinary design and digital experience studio that helps businesses transform ideas into impactful brands, products, and experiences. We combine strategy, design, and technology to create meaningful connections between organizations and their audiences through branding, visual identity systems, websites, mobile applications, user experiences, and marketing communications.

From crafting distinctive logos and brand identities to designing intuitive digital platforms and compelling promotional materials, our approach is rooted in understanding people, solving business challenges, and delivering solutions that create lasting value. At Design Wagon, we believe great design goes beyond aesthetics. It builds trust, strengthens brand recognition, and creates experiences that drive growth across every customer touchpoint.

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Holy Family Logo Draft Designs and Sketches

Brand Identity Exploration — Canadian Free Clinic

This project involved developing a visual identity for a Canadian free clinic providing medical assistance to international students and residents. The design process began with hand-drawn explorations to quickly test composition, symbolism, and meaning. From there, the strongest directions were refined digitally in Illustrator and on iPad, evolving through multiple iterations.

Each concept explores themes central to the clinic’s mission: care, accessibility, faith-inspired compassion, guidance, and community support. Throughout the engagement, I worked closely with the client through structured conversations, feedback sessions, and deliberate review cycles to ensure the identity aligned with both their values and the needs of the diverse audience they serve.

The final set of logo options demonstrates a thoughtful balance between professional healthcare communication in a Christian living way and a welcoming, human-centered tone — ready to scale across signage, print, and digital applications.