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Holy Family Logo Draft Designs and Sketches

Brand Identity Exploration — Canadian Free Clinic

This project involved developing a visual identity for a Canadian free clinic providing medical assistance to international students and residents. The design process began with hand-drawn explorations to quickly test composition, symbolism, and meaning. From there, the strongest directions were refined digitally in Illustrator and on iPad, evolving through multiple iterations.

Each concept explores themes central to the clinic’s mission: care, accessibility, faith-inspired compassion, guidance, and community support. Throughout the engagement, I worked closely with the client through structured conversations, feedback sessions, and deliberate review cycles to ensure the identity aligned with both their values and the needs of the diverse audience they serve.

The final set of logo options demonstrates a thoughtful balance between professional healthcare communication in a Christian living way and a welcoming, human-centered tone — ready to scale across signage, print, and digital applications.